We are a culture-based executive search firm placing inspirational leaders who believe “culture drives success.”

Our Purpose:

Build inspirational cultures.

#1 ingredient that determines whether a business succeeds or fails is “CULTURE”

We have deep expertise in building highly effective teams and companies with culture as the driving ingredient for success.

5 Reasons to hire us:

  1. Assess current culture - Using science-based proven method (OCAI instrument)

  2. Provide comprehensive culture report - Valuable data on culture

  3. Data driven search- We source/hire with culture

  4. Provide culture template for hiring - We give you custom hiring template for all your hiring

  5. Post hire follow up - We re-assess the culture 12 months later to ensure impact

Did you know…

100% Direct Influence

CEO and top leaders set the culture

90% CEO’s & CFO’s

Believe that culture drives valuation

85% Disengaged

Top reason for unhappiness is culture

67% Quiet Quitting

Unhappy workers = poor performance

67% Millennials in Workforce

#1 criteria to join or leave is “purpose” and “culture”

90% Skills based hires

Most focus on skills and ignore culture

Our Services:

  • Executive Search Partner

    Retained search partner for leadership roles

  • Strengths for Students

    Build future leaders by teaching high school students Clifton Strengths FOR FREE!

Our Story

Our Story

As former CHRO (Babak) and Head of Talent Acquisition (Michelle), these two combined their strengths to start their own “culture-based search firm” with a unique approach that drives long-term results. They are experts who know how to assess an organization’s current culture and find the right leader(s) to either reinforce the current one or lead a transformation.

Babak and Michelle started out as in-house recruiters in various technology companies, hiring entire functions from C-level onwards. As recruitment advanced and evolved over time, they learned that talent alone is not the driving factor for success; it’s culture! 

It’s the leadership that owns and shapes culture. Leaders set the tone and behaviors from the top. The right combination of leaders will set up the organization for long-term durability and success. Companies with a strong sense of culture are 40% more productive and have a higher valuation. “People-first” cultures outperform their competitors by 10x.

Babak specializes in G&A (General and Administration) functions such as CEO, President, COO, CFO, CHRO, COS and SVP/VP levels. Michelle specializes in GTM (Go-to-Market) functions such as CRO, CMO, CCO, and Regional Sales VPs. 

They serve leaders who care about culture.

Meet us:

  • Babak Dehnad

    Chief Culture Scientist and Partner

    Bio
  • Michelle Ashby

    Culture Search Partner

    Bio

“Forte helped transform my leadership with a culture-first approach.”

— John R, Startup Founder/CEO

Blogs:

Cook or Code?

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HR = Social Scientists

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Culture Drives Success

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Strengths for Students

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